In essence, our focus lies in gathering data about a diverse range of influential individuals worldwide, specifically TikTok, YouTube, and Instagram users who have amassed a significant number of followers (“Influencer(s)”). The purpose of processing this information is to furnish our Platform users, who represent companies and brands (“User(s)”), with valuable insights into Influencers and their online performance. This, in turn, empowers our Users to analyze and identify the most suitable Influencers to engage with, based on their marketing requirements and business activities.
What personal data we process and why
We collect and process your name, email address and chosen password, to authenticate User access to the Platform. We refer to this data as “Registration Information”.
The legal basis under EU law for collecting and processing your Registration Information is our legitimate interest in operating and managing User access to the Platform.
We collect and process information about each User’s data consumption on the Platform to gauge data consumption.
We collect and process metrics about the data that each User consumed on our Platform, to gauge data consumption by the User. The legal basis under EU law for collecting and processing your Registration Information is our legitimate interest in determining business costs and profitability of the User.
We collect information about Influencers, including aggregated statistics about their social media activities and performance.
We information about Influencers around the world such as their name (and social media nickname if any), general location (country/state), social media profile image, gender, personal characteristics, social media content posted by the Influencer (including hashtags and brands advertised by the Influencer), social media performance data (e.g., number of followers, engagement rate, likes over time, assessed follower-credibility and follower demographics). We refer to this information as “Influencer Information”. We process this information to help Users to search for desired Instagram, TikTok and YouTube Influencers across various search parameters.
These original source of information is publicly available information generated by the Influencer’s online activities on Instagram, TikTok and YouTube. The legal basis under EU law for collecting and processing Influencer Information is our legitimate interest in providing sophisticated influencer search capabilities that facilitate the needs of Users to find a social media Influencers suitable for their needs.
With Whom We Share your Data
We will process information with our service providers helping us to operate our business. We will process personal information with the assistance of our service providers who assist us with the internal operations of the Service, such as Google Cloud. These companies are authorized to use personal information in this context only as necessary to provide these services to us and not for their own purposes.
We will share Influencer Information with our Users via our Platform.
We will share Influencer Information with our Users to allow them to consider collaborating with different Influencers.
We will share Registration Information with competent authorities, if a User has abused its right to use the Service, or violate any applicable law.
If a User has abused their rights to use the Service, or if violated any applicable law, we will share Registration Information with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling of the violation or breach.
The legal basis under EU law for processing personal information for the purpose of handling instances of abusive use of the Service is our legitimate interests in defending and enforcing against violations and breaches that are harmful to our business.
We will share personal information if we are legally required to do so.
We will share any information we are required to by a judicial, governmental or regulatory authority. The legal basis under EU law for processing personal information where we are legally required to share it, is our legitimate interests in complying with mandatory legal requirements imposed on us.
We will share personal information with third parties in any event of change in our structure.
If the operation of our Service is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share information only as required to enable the structural change in the operation of the business. The legal basis under EU law for us sharing personal information in the event of a change in our corporate structure is our legitimate interests in our business continuity.
Security And Data Retention
We implement measures to secure personal information.
We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information, such as secured HTTP. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure personal information, it is not guaranteed, and one cannot expect that the Service be immune from information security risks.